The Debrief | TikTok, Tariffs and Luxury’s Fake News Problem
A wave of TikTok videos has fuelled a narrative that luxury bags and their counterfeits are made in the same factories. BoF’s Sarah Kent joins The Debrief to unpack what this says about consumer trust, supply chain secrecy and the growing backlash against brand mythology.
A wave of TikTok videos has fuelled a narrative that luxury bags and their counterfeits are made in the same factories. BoF’s Sarah Kent joins The Debrief to unpack what this says about consumer trust, supply chain secrecy and the growing backlash against brand mythology.
