The Agency’s Billy Rose goes Dutch with luxury auction strategy

The Agency cofounder will cut the asking price of 235 Oceano Drive by $100,000 each consecutive Monday following the auction's launch, until the property sells. The auction style dates back to Holland's 17th-century tulip trade.

May 16, 2025 - 08:10
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The Agency’s Billy Rose goes Dutch with luxury auction strategy
The Agency cofounder will cut the asking price of 235 Oceano Drive by $100,000 each consecutive Monday following the auction's launch, until the property sells. The auction style dates back to Holland's 17th-century tulip trade.