Starbucks says cutting shop staff in favour of automation has failed
Chief executive Brian Nicoll vows to ‘fundamentally change’ strategy in face of worse-than-expected resultsStarbucks is planning to hire more baristas, get them to work more hours at its coffee shops and roll back its embrace of automation, as the company’s new leadership battles to turn the chain around.Brian Niccol, who joined Starbucks as chief executive last September, has vowed to “fundamentally change” the company’s strategy in order to win back customers. Continue reading...
Chief executive Brian Nicoll vows to ‘fundamentally change’ strategy in face of worse-than-expected results
Starbucks is planning to hire more baristas, get them to work more hours at its coffee shops and roll back its embrace of automation, as the company’s new leadership battles to turn the chain around.
Brian Niccol, who joined Starbucks as chief executive last September, has vowed to “fundamentally change” the company’s strategy in order to win back customers. Continue reading...
