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SS25 collabs ramp up as the sun shines

Collabs are coming thick and fast for the summer season as brands aim to maximise the sales potential of sunny weather. And as many countries enjoy a mini heatwave, those sales could be made earlier than usual this year.

Apr 28, 2025 - 11:59
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SS25 collabs ramp up as the sun shines
Collabs are coming thick and fast for the summer season as brands aim to maximise the sales potential of sunny weather. And as many countries enjoy a mini heatwave, those sales could be made earlier than usual this year.
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