S&S Activewear named exclusive distributor of Hanes Printwear in North America
Hanes Printwear Credits: Hanes Printwear via Facebook HanesBrands Inc. and S&S Activewear have announced an agreement designating S&S as the exclusive distributor of the Hanes brand within the North American printwear channel. Under this exclusive arrangement, S&S will not only offer the complete range of Hanes styles but will also ensure deeper inventory levels and enhanced availability across its extensive national distribution network. Hanes, recognized as the top-selling apparel brand in the U.S., brings over 110 years of heritage in quality and innovation to this collaboration. Mike Faircloth, HanesBrands president global operations, described the agreement as "more than an agreement—it’s an evolution of one of the industry’s most enduring relationships." “Hanes has been a foundational brand in printwear for decades. With S&S as our exclusive distributor, we’re doubling down on that legacy while positioning ourselves to lead in the next chapter of the market,” he added. This partnership follows S&S’s successful integration with alphabroder, resulting in a unified platform that provides customers with expanded product access, expedited delivery, and unparalleled service. With over six million sq. ft. of warehouse space, advanced automation technologies, and a portfolio exceeding 100 industry and exclusive brands, S&S has solidified its position as a technology-enabled, customer-focused distributor in the channel. Frank Myers, CEO of S&S Activewear, expressed immense pride in strengthening the relationship with Hanes. “As a unified company, we’re in a better position than ever to bring more of Hanes’s trusted styles to more customers, more efficiently while continuing to raise the bar on service,” Myers said. Central to the Hanes legacy is the renowned Beefy-T, a product that has been instrumental in defining the printwear category and remains a top choice for its comfort, durability, and printability.
HanesBrands Inc. and S&S Activewear have announced an agreement designating S&S as the exclusive distributor of the Hanes brand within the North American printwear channel.
Under this exclusive arrangement, S&S will not only offer the complete range of Hanes styles but will also ensure deeper inventory levels and enhanced availability across its extensive national distribution network. Hanes, recognized as the top-selling apparel brand in the U.S., brings over 110 years of heritage in quality and innovation to this collaboration.
Mike Faircloth, HanesBrands president global operations, described the agreement as "more than an agreement—it’s an evolution of one of the industry’s most enduring relationships." “Hanes has been a foundational brand in printwear for decades. With S&S as our exclusive distributor, we’re doubling down on that legacy while positioning ourselves to lead in the next chapter of the market,” he added.
This partnership follows S&S’s successful integration with alphabroder, resulting in a unified platform that provides customers with expanded product access, expedited delivery, and unparalleled service. With over six million sq. ft. of warehouse space, advanced automation technologies, and a portfolio exceeding 100 industry and exclusive brands, S&S has solidified its position as a technology-enabled, customer-focused distributor in the channel.
Frank Myers, CEO of S&S Activewear, expressed immense pride in strengthening the relationship with Hanes. “As a unified company, we’re in a better position than ever to bring more of Hanes’s trusted styles to more customers, more efficiently while continuing to raise the bar on service,” Myers said.
Central to the Hanes legacy is the renowned Beefy-T, a product that has been instrumental in defining the printwear category and remains a top choice for its comfort, durability, and printability.
