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Small format products “tactical, not strategic”, says Pernod Ricard North America chief

Pernod Ricard sees small-size spirits SKUs as a short-term opportunity to attract drinkers in North America amid ongoing tough trading conditions.

May 16, 2025 - 12:16
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Small format products “tactical, not strategic”, says Pernod Ricard North America chief
Pernod Ricard sees small-size spirits SKUs as a short-term opportunity to attract drinkers in North America amid ongoing tough trading conditions.
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