Seriously Now, Who Owns the Customer?
There’s a phrase that keeps popping up in marketing discussions: owning the customer. And every time I hear it, I cringe. What does that even mean? You don’t own a customer. At best, you have a copy of their email address, name and birthdate. At wor...
There’s a phrase that keeps popping up in marketing discussions: owning the customer. And every time I hear it, I cringe. What does that even mean? You don’t own a customer. At best, you have a copy of their email address, name and birthdate. At wor...
