South American wine producer Santa Rita Estates has been named Premium Drinks Business of the Year at the 2025 Positive Luxury Awards.
Founded in 2011, Positive Luxury is a leading expert in sustainability for the global luxury industry. The organisation supports over 200 brands, retailers, and suppliers worldwide. Each year, Positive Luxury hosts awards acknowledging excellence in sustainability, innovation, and positive impact within the luxury sector. The awards celebrate brands that are redefining luxury through responsible and forward-thinking practices.
This year, the Positive Luxury Awards recognised Santa Rita Estates, a South American wine producer with vineyards in Chile and Argentina, as the Premium Drinks Business of the Year. The award honours companies that exemplify exceptional craftsmanship, ethical business practices, and innovative thinking, all contributing to a more sustainable luxury drinks industry.
Amy Nelson-Bennett, CEO of Positive Luxury, commented: "Santa Rita Estates exemplifies how tradition and sustainability can work together to create a lasting positive impact. From maintaining zero-waste operations and water efficiencies to active social engagement, Santa Rita delivers tangible benefits across environmental and social spheres. As a leader in responsible winemaking, we celebrate their dedication to and passion for raising the bar for the future of the broader luxury drinks industry."
Santa Rita Estates has received recognition for its ongoing commitment to environmental stewardship, social responsibility, and sustainable innovation in Chile and Argentina. The award highlights the company's strategic initiatives, which focus on reducing carbon emissions, protecting biodiversity, and empowering local communities.
Elena Carretero, corporate affairs and sustainability director at Viña Santa Rita, said: "Receiving the Premium Drinks Business of the Year award at the 2025 Positive Luxury Awards is a great honour for the entire Santa Rita Estates team. This recognition reflects a long-standing journey, where sustainability has been part of a clear, structured strategy that touches every part of our business, from the vineyard and winery to our people and communities. It motivates us to keep moving forward with conviction toward a more conscious, transparent, and future-ready industry."
The estate is part of the Elecmetal Group and is known for blending winemaking tradition with modern innovation. Santa Rita Estates is committed to producing high-quality wines while upholding sustainable and ethical practices throughout its vineyards and supply chain. The producer's portfolio includes Argentinian wine Do
ña Paula and Carmen and Santa Rita wines from Chile.
