Retailers should embrace ‘budget-conscious’ and ‘thoughtful and considered’ Gen Z shoppers to boost slow retail spending growth, according to new research

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! New YouGov research released today shows the majority (95%) of Gen Z wouldn’t describe themselves as  ‘impulsive’ when it comes to shopping, with ‘budget conscious’ (25%) and ‘thoughtful and considered’ (20%) coming out top – contradicting the view that they are a generation of shoppers driving fast fashion and frictionless consumption. The research commissioned by […] If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News

Jun 12, 2025 - 10:35
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Retailers should embrace ‘budget-conscious’ and ‘thoughtful and considered’ Gen Z shoppers to boost slow retail spending growth, according to new research

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!

New YouGov research released today shows the majority (95%) of Gen Z wouldn’t describe themselves as  ‘impulsive’ when it comes to shopping, with ‘budget conscious’ (25%) and ‘thoughtful and considered’ (20%) coming out top – contradicting the view that they are a generation of shoppers driving fast fashion and frictionless consumption. The research commissioned by […]

If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News