Music Tourism: How Concerts Impact the Hospitality Industry
The growing phenomenon of music tourism, the most prominent example being the ‘Taylor Swift Effect’, is reshaping hotel demand worldwide. Now, with your hotel management hat back firmly on your head, read on to review the economic impact of major tours, and explore five proven strategies you can use to maximize bookings, boost hotel revenue and delight music&loving guests.
The growing phenomenon of music tourism, the most prominent example being the ‘Taylor Swift Effect’, is reshaping hotel demand worldwide. Now, with your hotel management hat back firmly on your head, read on to review the economic impact of major tours, and explore five proven strategies you can use to maximize bookings, boost hotel revenue and delight music&loving guests.
