Forbes - Retail

Luxury Skincare Costs Too Much. Brandefy Has A Fix For That: Dupes

Beauty industry growth is slowing as consumers turn to "dupes" that mimic premium brands for less. Meg Pryde's Brandefy has been a leader in developing "dupe culture."

Jun 9, 2025 - 13:10
 0
Luxury Skincare Costs Too Much. Brandefy Has A Fix For That: Dupes
Beauty industry growth is slowing as consumers turn to "dupes" that mimic premium brands for less. Meg Pryde's Brandefy has been a leader in developing "dupe culture."
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