How Sprite surpassed Pepsi by living and breathing pop culture

The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year, recently became the No. 3 carbonated soft drink in the U.S.

May 7, 2025 - 15:26
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How Sprite surpassed Pepsi by living and breathing pop culture

The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year, recently became the No. 3 carbonated soft drink in the U.S.