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Guest Segmentation Is Failing Hotels: 5 Ways to Do Better with Available Data
Breaking down your audience into different segments with specific messages and offers drives engagement, clicks, and bookings. Yet many hotels are still blanket sending the same messages to their entire database. And it’s just not working. Segmentat...
Breaking down your audience into different segments with specific messages and offers drives engagement, clicks, and bookings. Yet many hotels are still blanket sending the same messages to their entire database. And it’s just not working. Segmentat...
