Fridge Raiders fires up the flavour with “That Real Grills Feeling” campaign by Initials CX

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Independent creative agency Initials CX today announces its bold new “That Real Grills Feeling” campaign, to celebrate the arrival of Fridge Raiders’ latest innovation, Grills. Launching nationwide on 19th May, the campaign marks a major step for the brand as it looks to shift perceptions around processed snacks and shine a spotlight on its flame-grilled chicken fillet range. […] If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News

May 19, 2025 - 11:45
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Fridge Raiders fires up the flavour with “That Real Grills Feeling” campaign by Initials CX

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!

Independent creative agency Initials CX today announces its bold new “That Real Grills Feeling” campaign, to celebrate the arrival of Fridge Raiders’ latest innovation, Grills. Launching nationwide on 19th May, the campaign marks a major step for the brand as it looks to shift perceptions around processed snacks and shine a spotlight on its flame-grilled chicken fillet range. […]

If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News