Verpack creates a new eco-designed box for Mademoiselle Rochas
True to its traditional glittery pink decor, Mademoiselle Rochas' secondary packaging has shifted to a more environmentally friendly version for its annual campaign, manufactured by the Verpack group. This promotional box is designed to securely hold the 50 ml Mademoiselle Rochas eau de parfum and its 4.5 ml mini version using a cardboard wedge. As part of its collaboration with the brand, the Verpack Group reconsidered the use of this glittery decoration, which had raised environmental... - Industry buzz
True to its traditional glittery pink decor, Mademoiselle Rochas' secondary packaging has shifted to a more environmentally friendly version for its annual campaign, manufactured by the Verpack group.
This promotional box is designed to securely hold the 50 ml Mademoiselle Rochas eau de parfum and its 4.5 ml mini version using a cardboard wedge.
As part of its collaboration with the brand, the Verpack Group reconsidered the use of this glittery decoration, which had raised environmental...
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Industry buzz
