E-commerce firms bet on AI despite modest gains: Storyblok
A Storyblok survey of 300 US and European e-commerce leaders found that while companies spent an average of $369,916 on AI to enhance digital experiences, 32 per cent saw only slight improvements. Despite this, 95 per cent reported a good ROI, suggesting a long-term investment view. Top AI uses include customer service, marketing analysis, and content creation.
A Storyblok survey of 300 US and European e-commerce leaders found that while companies spent an average of $369,916 on AI to enhance digital experiences, 32 per cent saw only slight improvements.
Despite this, 95 per cent reported a good ROI, suggesting a long-term investment view.
Top AI uses include customer service, marketing analysis, and content creation.
