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Cruise 2026 marks new era for Gucci as Demna Gvasalia prepares to take lead

Gucci presented its Cruise 2026 collection in Florence, drawing from its archives ahead of Demna Gvasalia’s debut. The show celebrated heritage, craftsmanship, and the city where it all began.

May 16, 2025 - 10:38
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Cruise 2026 marks new era for Gucci as Demna Gvasalia prepares to take lead
Gucci presented its Cruise 2026 collection in Florence, drawing from its archives ahead of Demna Gvasalia’s debut. The show celebrated heritage, craftsmanship, and the city where it all began.
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