Boots launches menopause zones across 150 stores

Boots is introducing dedicated menopause zones to 150 of its UK sites this summer alongside a widened range of items in the category.

The cosmetics giant is making new menopause items, services and expertise more accessible in-store and on its website, Retail Week reported.

The zones will feature key signs and symptoms of menopause, such as vaginal dryness, hot flushes and low energy, designed to make it easier for women to find products.

In-store shoppers will be able to speak to the retailer’s specially trained staff members, including Boots beauty specialists and pharmacists.

Additionally, Boots has rolled out 35 new menopause products from brands including Balance Activ, Luna Daily, and Canesmeno.

Menopause brand M-Club is also now selling exclusively with the health and beauty specialist, providing products to help with eyecare, haircare and bedtime routines for shoppers going through menopause.

Boots head of positive healthcare Ben Sharpe said: “We know a significant number of our customers are going through the menopause and we want to help them improve their experience through this life stage.

“We continue to grow our menopause range, carefully selecting products that can really help and making them easy to find in our stores.”

He continued: “This is combined with the expert support accessible in our stores from our pharmacy and beauty team and the wealth of information and advice on the Boots health hub.”

Boots joins Holland & Barrett in investing in menopause services, with the retailer launching ‘pause & listen’ menopause rooms in 2022.

The health food company trained over 4,000 colleagues across its UK stores to recognise symptoms of menopause and advise on lifestyle and diet options.

Click here to sign up to Retail Gazette‘s free daily email newsletter