The Business of Fashion

Zalando Uses AI to Speed up Marketing Campaigns, Cut Costs

The European fashion e-tailer is using generative AI to produce cheaper imagery faster for its app and website, and is developing ‘digital twins’ of models.

May 7, 2025 - 11:58
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Zalando Uses AI to Speed up Marketing Campaigns, Cut Costs
The European fashion e-tailer is using generative AI to produce cheaper imagery faster for its app and website, and is developing ‘digital twins’ of models.
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