Yves Rocher leans in to heritage hair care with Shine Vinegar Rinsing Lotion
Yves Rocher is embracing the trend towards homespun beauty with the launch of its Shine Vinegar Rinsing Lotion. Reviving a trusted ritual of rinsing hair with a household staple, the new product will chime with clean beauty enthusiasts and those embracing their ‘grandma era’. The post Yves Rocher leans in to heritage hair care with Shine Vinegar Rinsing Lotion appeared first on Global Cosmetics News.
THE WHAT? Yves Rocher is embracing the trend towards homespun beauty with the launch of its Shine Vinegar Rinsing Lotion. Reviving a trusted ritual of rinsing hair with a household staple, the new product will chime with clean beauty enthusiasts and those embracing their ‘grandma era’.
THE DETAILS The long-standing French beauty practice of rinsing hair with vinegar is said to be enjoying a resurgence, so says Design Rush. Yves Rocher’s take turns on key ingredient raspberry vinegar, said to remove dirt build up and restore shine.
THE WHY? Millennials’ love for ‘nana hobbies’ such as gardening has taken social media by storm; could ‘nana beauty’ be set to become the next big trend? Yves Rocher told Design Rush, “We believe that hair care should be both effective and rooted in nature. This lightweight, raspberry vinegar-infused formula gently revives dull strands and enhances shine.”
The post Yves Rocher leans in to heritage hair care with Shine Vinegar Rinsing Lotion appeared first on Global Cosmetics News.
