Why Live Tourism Is a Top Priority for Global Travel Investment
Live tourism has taken hold across the global travel industry. With trillions of dollars at stake, travel companies are actively looking to invest in destinations that provide seasonality-proof opportunities for entertainment, sports, and cultural experiences that meet this demand.
Skift Take: Live tourism has taken hold across the global travel industry. With trillions of dollars at stake, travel companies are actively looking to invest in destinations that provide seasonality-proof opportunities for entertainment, sports, and cultural experiences that meet this demand.
