The Business of Fashion

When Parke Pops Up, Gen-Z Comes Out

The apparel brand, which has become a viral sensation on TikTok, hosted its largest pop-up yet over the weekend, attracting long lines of devoted fans.

May 19, 2025 - 05:45
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When Parke Pops Up, Gen-Z Comes Out
The apparel brand, which has become a viral sensation on TikTok, hosted its largest pop-up yet over the weekend, attracting long lines of devoted fans.
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