US' Urban Outfitters unveils ‘On Rotation’ retail concept with Nike
Urban Outfitters has launched On Rotation, a new retail concept designed to inspire and connect with Gen Z through curated brand experiences, starting with Nike. Featuring lounge-style installations in five US cities, the initiative includes exclusive Nike products and a special LA capsule collection linked to the Nike After Dark Tour: Los Angeles 13.1 event this June.
Urban Outfitters has launched On Rotation, a new retail concept designed to inspire and connect with Gen Z through curated brand experiences, starting with Nike.
Featuring lounge-style installations in five US cities, the initiative includes exclusive Nike products and a special LA capsule collection linked to the Nike After Dark Tour: Los Angeles 13.1 event this June.
