UNOde50 strengthens its position in the US and lands on Nordstrom's marketplace
UNOde50 store in the Westfield La Maquinista shopping centre in Barcelona, Spain. Credits: Westfield La Maquinista. Madrid – Spanish jewellery brand UNOde50 is accelerating its international expansion and growth plan, further strengthening its presence in the US. The US is a particularly strategic market for the brand. UNOde50 is now trying to gain traction through online channels, bringing its collections to the marketplace of the US department store chain Nordstrom. With a presence in more than 70 countries, the US stands out as the second largest market for the Spanish company, globally, behind Spain. Despite the current uncertainties surrounding the country's trade relations due to the new and controversial import tariff policy being promoted by its current president, Donald J. Trump, UNOde50 has decided to strengthen its position as part of its international expansion plan and strategies to continue gaining market share in the US. To further these ambitions, UNOde50 has decided to scale its operations by bringing its jewellery offering to the online marketplace of the US department store chain Nordstrom for the first time. This is despite knowing the potential impact on sales that the new tariff policy could have on jewellery pieces that are designed and manufactured in Spain, which is one of their main distinguishing features. “This alliance allows us to expand our presence in the US online channel and reinforce our positioning as a ‘premium’ jewellery brand with a unique story to tell,” said Asher Azulay, vice president for the North American region of UNOde50, in a statement released by the Spanish company. Javier González de Vega, director of the marketplace area of UNOde50, added: “Entering Nordstrom's marketplace is a natural step within our digital strategy in the US, given that their platform offers us visibility, prestige and direct access to a demanding consumer, who values authenticity and design with soul,” characteristics that he presents as analogous to the very DNA of the Spanish company. Strengthening operations online, and in the US With an active presence in more than 70 countries, UNOde50 develops its activity through a diversified commercial network and operating policy, supported by its operations in both the retail channel, from which it operates through its more than 80 own stores, and wholesale, for which it has a presence in hundreds of multi-brand establishments. The company is currently focused on implementing its new international expansion plan and its new brand image, which was presented at the beginning of December along with its new store concept and new “packaging”. These are completed with its presence in the online channel. The jewellery firm operates through its own e-commerce platform and its presence in leading marketplaces such as El Corte Inglés, El Palacio de Hierro, Amazon and Macy’s, as well as TikTok Shop. UNOde50 is now adding Nordstrom's new marketplace to this series of platforms as part of its international expansion plan. “This collaboration,” as already highlighted, “reinforces UNOde50's digital presence in its second most important market, the US, and allows it to reach new audiences aligned with its positioning” as “a brand of unique and uninhibited jewellery whose design and manufacture is done in Spain”. The company aims to “awaken the brilliance of the people who wear them anywhere in the world”, according to the jewellery firm. These “values and positioning”, they add, “are shared with the Nordstrom group, who help and inspire their customers to express their own style beyond just buying fashion”. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
Madrid – Spanish jewellery brand UNOde50 is accelerating its international expansion and growth plan, further strengthening its presence in the US. The US is a particularly strategic market for the brand. UNOde50 is now trying to gain traction through online channels, bringing its collections to the marketplace of the US department store chain Nordstrom.
With a presence in more than 70 countries, the US stands out as the second largest market for the Spanish company, globally, behind Spain. Despite the current uncertainties surrounding the country's trade relations due to the new and controversial import tariff policy being promoted by its current president, Donald J. Trump, UNOde50 has decided to strengthen its position as part of its international expansion plan and strategies to continue gaining market share in the US. To further these ambitions, UNOde50 has decided to scale its operations by bringing its jewellery offering to the online marketplace of the US department store chain Nordstrom for the first time. This is despite knowing the potential impact on sales that the new tariff policy could have on jewellery pieces that are designed and manufactured in Spain, which is one of their main distinguishing features.
“This alliance allows us to expand our presence in the US online channel and reinforce our positioning as a ‘premium’ jewellery brand with a unique story to tell,” said Asher Azulay, vice president for the North American region of UNOde50, in a statement released by the Spanish company. Javier González de Vega, director of the marketplace area of UNOde50, added: “Entering Nordstrom's marketplace is a natural step within our digital strategy in the US, given that their platform offers us visibility, prestige and direct access to a demanding consumer, who values authenticity and design with soul,” characteristics that he presents as analogous to the very DNA of the Spanish company.
Strengthening operations online, and in the US
With an active presence in more than 70 countries, UNOde50 develops its activity through a diversified commercial network and operating policy, supported by its operations in both the retail channel, from which it operates through its more than 80 own stores, and wholesale, for which it has a presence in hundreds of multi-brand establishments. The company is currently focused on implementing its new international expansion plan and its new brand image, which was presented at the beginning of December along with its new store concept and new “packaging”. These are completed with its presence in the online channel. The jewellery firm operates through its own e-commerce platform and its presence in leading marketplaces such as El Corte Inglés, El Palacio de Hierro, Amazon and Macy’s, as well as TikTok Shop. UNOde50 is now adding Nordstrom's new marketplace to this series of platforms as part of its international expansion plan.
“This collaboration,” as already highlighted, “reinforces UNOde50's digital presence in its second most important market, the US, and allows it to reach new audiences aligned with its positioning” as “a brand of unique and uninhibited jewellery whose design and manufacture is done in Spain”. The company aims to “awaken the brilliance of the people who wear them anywhere in the world”, according to the jewellery firm. These “values and positioning”, they add, “are shared with the Nordstrom group, who help and inspire their customers to express their own style beyond just buying fashion”.
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
This article was translated to English using an AI tool.
