To Splurge or Not to Splurge: Inside Beauty’s Great Dupe Debate

Dupes — a longtime point of contention within the beauty industry — are riding high as consumers across generations and income levels increasingly buy into the category. But to what effect?

May 7, 2025 - 05:00
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To Splurge or Not to Splurge: Inside Beauty’s Great Dupe Debate
Dupes — a longtime point of contention within the beauty industry — are riding high as consumers across generations and income levels increasingly buy into the category. But to what effect?