Rocky Brands Q1 net income jumps
Rocky Brands Credits: Rocky Brands/Facebook Footwear retailer Rocky Brands reported a modest increase in net sales and a significant rise in net income for the first quarter ended March 31, 2025. Net sales increased by 1.1 percent to 114.1 million dollars, while adjusted net income increased 77.9 percent to 5.5 million dollars, or 73 cents per diluted share. “We experienced healthy demand across our brand portfolio and throughout our distribution channels to start the new year,” said Jason Brooks, chairman, president and CEO. “We’ve been working quickly to mitigate the impact of higher tariffs recently imposed by the U.S. and believe we have a sound plan in place to protect profitability. Later in the second quarter, we expect to implement price increases on most of our footwear styles. At the same time, we are moving faster to reduce the amount of product that we source from China.” Key financial highlights of the quarter include an 8.8 percent increase in income from operations to 8.7 million dollars and a 17.5 percent year-over-year reduction in total debt. The company’s retail segment experienced substantial growth, with a 20 percent increase driven by direct-to-consumer sales and the Lehigh safety shoe business. Gross margin improved to 41.2 percent of net sales, attributed to better full-priced selling and a higher proportion of retail sales. Looking ahead, Rocky Brands remains optimistic about achieving its financial targets for the year, leveraging its strong brand portfolio and diversified sourcing strategy.

Footwear retailer Rocky Brands reported a modest increase in net sales and a significant rise in net income for the first quarter ended March 31, 2025.
Net sales increased by 1.1 percent to 114.1 million dollars, while adjusted net income increased 77.9 percent to 5.5 million dollars, or 73 cents per diluted share.
“We experienced healthy demand across our brand portfolio and throughout our distribution channels to start the new year,” said Jason Brooks, chairman, president and CEO.
“We’ve been working quickly to mitigate the impact of higher tariffs recently imposed by the U.S. and believe we have a sound plan in place to protect profitability. Later in the second quarter, we expect to implement price increases on most of our footwear styles. At the same time, we are moving faster to reduce the amount of product that we source from China.”
Key financial highlights of the quarter include an 8.8 percent increase in income from operations to 8.7 million dollars and a 17.5 percent year-over-year reduction in total debt.
The company’s retail segment experienced substantial growth, with a 20 percent increase driven by direct-to-consumer sales and the Lehigh safety shoe business. Gross margin improved to 41.2 percent of net sales, attributed to better full-priced selling and a higher proportion of retail sales.
Looking ahead, Rocky Brands remains optimistic about achieving its financial targets for the year, leveraging its strong brand portfolio and diversified sourcing strategy.