Online marketplace Trouva acquired for fifth time in three years

Online marketplace Trouva has been acquired by Inspiration Commerce Group (ICG), marking a new chapter for the platform following a turbulent start to the year.

The indie retail platform was previously taken over by GCG Capital in February, after entering pre-pack administration and temporarily suspending trading in January.

Trouva has faced ongoing uncertainty in recent years, with repeated changes in ownership and overdue payments raising concerns among its boutique partners.

ICG now plans to revive the brand with a renewed focus on platform stability and vendor support. The group said Trouva will benefit from its “operational capabilities, financial infrastructure, and deep industry relationships,” with an emphasis on ensuring reliable payments and consistent service.

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The company has already set up a dedicated “Boutique Success Team” to fast-track overdue payments and introduce a clearer invoicing system.

Further updates will include a phased refresh of the website, featuring faster checkout, better search functionality, and improved integration with boutique inventory systems.

ICG also plans to ramp up marketing activity to re-engage customers, highlight high-performing boutiques, and fuel expansion into North America. The company’s wider portfolio includes fashion discovery platforms Stylight and My Best Brands.

ICG founder and chief executive Andrew Ladouceur said: “Our track record with brands such as Stylight and My Best Brands has shown that when you combine a passion for curation with disciplined operational execution, you can unlock tremendous value for both shoppers and boutique partners.

“Trouva embodies the very spirit of discovery that we cherish, and we intend to invest heavily in its platform, vendor relationships, and customer experience.”

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