Launchmetrics adds new tool for more accurate measurement of brand ambassador ROI
Just when you’d got used to a metric like Media Impact Value, along comes a new one — Voice Reach. It’s the new way Launchmetrics aims to make sense of a world in which ambassadors are increasingly important to brands.
Just when you’d got used to a metric like Media Impact Value, along comes a new one — Voice Reach. It’s the new way Launchmetrics aims to make sense of a world in which ambassadors are increasingly important to brands.
