Heineken® celebrates football superstitions with strategic UEFA activation
Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Whether it’s pulling on a lucky jersey or claiming the same barstool before kick-off, football fans around the world have many of their own matchday superstitions. And according to a new global survey commissioned by Heineken®, half of fans say they follow a specific ritual on game day—and nearly as many (46%) believe it genuinely […] If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!
Whether it’s pulling on a lucky jersey or claiming the same barstool before kick-off, football fans around the world have many of their own matchday superstitions. And according to a new global survey commissioned by Heineken®, half of fans say they follow a specific ritual on game day—and nearly as many (46%) believe it genuinely […]
If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News