From keyword to contextual, how retailers can respond to the rise in intent-based search in online shopping journeys
Traditional keyword-based search is rapidly being complemented and even replaced by contextual, intent-based search, a fundamental shift that is transforming how brands must engage with consumers, explains Justin Thomas, VP Sales, EMEA North, at Akeneo.
Traditional keyword-based search is rapidly being complemented and even replaced by contextual, intent-based search, a fundamental shift that is transforming how brands must engage with consumers, explains Justin Thomas, VP Sales, EMEA North, at Akeneo.
