De Beers to shut down its lab-grown diamond jewellery brand Lightbox

De Beers plans to shut down its lab-grown diamond jewellery brand, Lightbox, and focus on natural diamonds, it said on Thursday, as the company battles weak diamond prices due to low demand and tariff uncertainties. "As part of the closure process, De Beers is discussing the sale of certain assets, including inventory, with potential buyers," the company said.

May 8, 2025 - 15:38
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De Beers to shut down its lab-grown diamond jewellery brand Lightbox
De Beers plans to shut down its lab-grown diamond jewellery brand, Lightbox, and focus on natural diamonds, it said on Thursday, as the company battles weak diamond prices due to low demand and tariff uncertainties. "As part of the closure process, De Beers is discussing the sale of certain assets, including inventory, with potential buyers," the company said.