American firm Saks Fifth Avenue launches luxury storefront on Amazon
Saks Fifth Avenue and Amazon Fashion have launched ‘Saks on Amazon’, a curated storefront in Amazon’s Luxury Stores. It offers top brands like Balmain, Stella McCartney and La Prairie across fashion and beauty. The experience features digital window displays and a whimsical campaign, combining Saks’ luxury expertise with Amazon’s ease and speed to enhance discovery and access.
Saks Fifth Avenue and Amazon Fashion have launched ‘Saks on Amazon’, a curated storefront in Amazon’s Luxury Stores.
It offers top brands like Balmain, Stella McCartney and La Prairie across fashion and beauty.
The experience features digital window displays and a whimsical campaign, combining Saks’ luxury expertise with Amazon’s ease and speed to enhance discovery and access.
