Aldi’s Chinese food range seeing a sudden boom, boosted by Race Across the World

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Shoppers are racing to Aldi to recreate the flavours of BBC One’s ‘Race Across the World,’ driving a surge in Chinese food sales. The supermarket saw a 94% spike in demand for its Chinese Curry Ready Meal (£2.49, 400g) following the first two episodes of the new series airing.[1] Sales of its Oriental Cooking Sauces (from 49p) also jumped 27%[2], while Medium Egg Noodles (75p, […] If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News

May 7, 2025 - 13:54
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Aldi’s Chinese food range seeing a sudden boom, boosted by Race Across the World

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!

Shoppers are racing to Aldi to recreate the flavours of BBC One’s ‘Race Across the World,’ driving a surge in Chinese food sales. The supermarket saw a 94% spike in demand for its Chinese Curry Ready Meal (£2.49, 400g) following the first two episodes of the new series airing.[1] Sales of its Oriental Cooking Sauces (from 49p) also jumped 27%[2], while Medium Egg Noodles (75p, […]

If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News