AirAsia Move to Fully Rebrand as 'Move' Within 2 Years: CEO Nadia Omer
Shedding the "AirAsia" name is perhaps the online travel platform's way of saying: this is not just an airline app anymore. Move is looking forward to a future where brand loyalty isn't tied to a legacy airline, but to a travel experience.
Skift Take: Shedding the "AirAsia" name is perhaps the online travel platform's way of saying: this is not just an airline app anymore. Move is looking forward to a future where brand loyalty isn't tied to a legacy airline, but to a travel experience.
