US on-trade sales up 4%, but visits dip

New data from CGA by NIQ shows on-premise sales are up across major US states, despite a decline in ticket counts. Consumer engagement with events like the Kentucky Derby remains strong.  US on-premise sales increased by 4% year-on-year in the week ending 3 May 2025, according to CGA by NIQ’s latest On Premise Impact Report. Total value reached $95,700, while value velocity - the average spend per ticket - rose by 5% to $57.04. However, the number of tickets issued fell by 2% compared to the same week in 2024, pointing to a decline in individual transactions across bars and restaurants. The report focuses on four key US states: California, Florida, New York and Texas. Despite the dip in ticket count, consumer engagement with the on-premise remains strong. In the past month to 25 April, 76% of consumers said they had been out to eat in bars or restaurants. Meanwhile, 47% had been out to drink.

The influence of major spring events

The data also captures consumer plans around major spring events. Among those intending to mark the Kentucky Derby, 70% planned to do so at an on-premise venue, with 38% of them also planning to take part in sports betting. For Mother’s Day, 14% of consumers surveyed said they planned to visit the on-premise. The weekly Impact Reports combine sales data and consumer research to provide a snapshot of US bar and restaurant trends. Topics vary each month to reflect seasonal and cultural shifts, and the reports are designed to help suppliers and manufacturers monitor performance and consumer sentiment. CGA by NIQ continues to deliver this reporting year-round, following its launch during the COVID-19 pandemic.