Under Armour nears the end of SKU reduction, turns focus to premium products

The athletics retailer hopes to position its assortment as a higher-end offering, including through a $140 backpack.

May 13, 2025 - 17:48
 0
Under Armour nears the end of SKU reduction, turns focus to premium products

The athletics retailer hopes to position its assortment as a higher-end offering, including through a $140 backpack.